Leading National Advertisers 2006
Updated August 5, 2020 |
Infoplease Staff
(in millions; ranked by total U.S. advertising spending)
| Rank | Advertiser | 2006 ad dollars |
|---|---|---|
| 1. | Procter & Gamble Co. | $4,898.0 |
| 2. | AT&T | 3,344.7 |
| 3. | General Motors Corp. | 3,088.8 |
| 4. | Time Warner | 2,483.7 |
| 5. | Verizon Communications | 2,821.8 |
| 6. | Ford Motor Co. | 2,576.8 |
| 7. | GlaxoSmithKline | 2,444.2 |
| 8. | Walt Disney Co. | 2,320.0 |
| 9. | Johnson & Johnson | 2,290.5 |
| 10. | Unilever | 2,098.3 |
| 11. | Toyota Motor Corp. | 1,995.3 |
| 12. | Sony Corp. | 1,994.0 |
| 13. | DaimlerChrysler | 1,952.2 |
| 14. | General Electric Co. | $1,860.2 |
| 15. | Sprint Nextel Corp. | 1,775.2 |
| 16. | McDonald's Corp. | 1,748.3 |
| 17. | Sears Holdings Corp. | 1,652.8 |
| 18. | L'Oreal | 1,456.3 |
| 19. | Kraft Foods | 1,423.2 |
| 20. | Macy's | 1,361.2 |
| 21. | Honda Motor Co. | 1,350.8 |
| 22. | Bank of America Corp. | 1,334.4 |
| 23. | Nissan Motor Co. | 1,328.9 |
| 24. | PepsiCo | 1,322.7 |
| 25. | Nestle | 1,315.0 |
Source: Advertising Age. Web: adage.com.
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